Rooted

Herr’s is a longtime beloved snack company local to Philadelphia. And while the brand didn’t have an awareness problem, it needed a campaign to help keep pace with the sales of colossal snack conglomerates. We helped remind folks of all the things Herr’s was intertwined with — like Philly, family, fandom — and its commitment to craft that the big guys simply couldn’t promise. This city can’t get enough of the underdog stories.

CW: Michael Deegan & Jesse Kahn

AD: Zach Haines

CD: Peter Harris